The eco gender gap: why is saving the planet seen as women’s work?

From soap to reusable cutlery, green products are overwhelmingly marketed to and bought by women. Does this discourage men from taking responsibility?

It was not long ago that, if you wanted to reduce the impact of your consumer choices on the environment, your only option was to use your own shopping bag.

These days, the eco-minded shopper is overwhelmed with “green” choices. With the rise of reusable pads and menstrual cups, your period can now be plastic-free. Cosmetics increasingly come in glass and aluminium containers. Even hosiery brands are swapping nylon for more eco-friendly material.

Given the devastating toll of consumer waste on the health of the planet, you may find this visible drive towards sustainability on supermarket shelves cheering.

But if you are a man, you may not have even noticed it: most eco-friendly products are marketed to women.One study found that men could be disinclined to carry a reusable shopping bag for fear of being perceived as gay … Read More


I am a Content Manager for Climate Change Aware, selecting and approving new articles, contributors and downloads and running fact-checks on new content. Before joining CCA, I was an environmental engineer.

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