‘We need to feel urgency’: Arizona Muse campaigns for Extinction Rebellion

The model is encouraging consumers to invest in sustainable clothing practices before London fashion week.

Throughout her decade-long modelling career, Arizona Muse has walked catwalks for Chanel, Prada and Tom Ford, and starred in advertising campaigns for Karl Lagerfeld and Louis Vuitton. Now, however, she is starring in a new video for the climate activist group Extinction Rebellion, challenging viewers to “share, rewear, relove your clothing” and “to rebel against your clothes”.

Because, she says to camera, “this season’s must-have is the continuation of life on Earth”.The video, which is released today, before London fashion week, features animals on the verge of extinction, as well as ice caps melting and wildfires raging.

It is the latest attempt by the fashion wing of Extinction Rebellion to challenge an industry that, as Muse puts it, “is in crisis”. This week in London, the fashion industry is flying in to show off the designs they have for us next season. But all I can think of is what the seasons of the future might look like… … Read More


I am a Content Manager for Climate Change Aware, selecting and approving new articles, contributors and downloads and running fact-checks on new content. Before joining CCA, I was an environmental engineer.

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